Smart companies that embrace transparency will prosper. They recognise that proactive transparency increases business success and will be an increasingly important source of differentiation in the future.
A set of simple truths - business breakthroughs combine the instinctive hunches of what might be with revelatory insights into cross-industry trends. Companies can organise their "dashboards" around these categories that reveal new opportunities for growth:
1. Product and service innovation.
2. Customer impact - a sustainable community of support.
3. Process design - alignment of the ”why” and the "how" of a business with the evolving "what" that customers want.
4. Talent and leadership - the culture that will move a business forward.
5. Secret Sauce - the recipe of differentiation and competitive advantage in a new world of unprecedented transparency.
6. Trendability - the foresight to see the future more quickly and adapt more rapidly to shifts in the landscape.
These six elements can function as a strategic lever to move a company from a stagnating today to a more dynamic future.
A new book has been written for any business leader who somehow ended up at a crossroads for whatever reason. Find Your Next is the parable of every fork in the road and the inherent lesson within. It's a story of commerce and customers and leaders and culture.
The characters are universal and local, the venues global and domestic, and the wares standard and high-tech.
Reference: Andrea Kates, “Find Your Next: Using the Business Genome Approach top Find Your Company’s Next Competitive Edge.”
