Innovation occurs when boundaries, roadblocks and Naysayers are pushed to the side.
A new book, “Orbit-Shifting Innovation”, explores both the creative process behind innovation, as well as the execution. It offers cutting-edge insights into the scholarship of the business and management arena, brimming with case studies of orbit-shifting innovations from both the private and public sectors.
By bringing alive the human endeavour that is intrinsic to innovation, Orbit Shifting Innovation illustrates the excitement and the pains in making orbit-shifting innovation happen. The authors define a framework for innovation, taking into account the fact that innovation is inherently a leap into the unknown, and as such cannot be managed.
"Converting the 'next possible' into an orbit-shifting challenge will require the business leadership and the innovation team to overcome 'personal gravity.' It will require them to remove escape buttons and take on personal risk," say authors Rajiv Narang and Devika Devaiah.
It is important to note that even when a big idea has successfully reached the stage of having become a working prototype, the greater part of the innovation journey still remains. How to now make the big idea work in the market is the dominant question in their mind. The first in-market experiments will throw up new blind spots and even open up new opportunities.
Leadership recognises that the new idea will need to have space to play out and evolve in the market, and that will in turn impact how it should scale up and grow. Therefore, they are prepared to iterate and grow the idea in market. The approach is 'how to make it work.'
A testing mindset, 'see it works', often results in an orbit-shifting idea being abandoned too early. Orbit-shifters recognise that the first time an idea is taken to the market, it is unlikely to work; they provide space for in-market evolution. They design for multiple idea evolutions. Their attitude is to find a way to make it work and they do it through versioning - a conscious process to nurture and evolve the idea into an in-market success model.
Bottom Line: In-market versioning is a way to grow an extraordinary idea into an extraordinary reality.
Reference: Orbit Shifting Innovation: The Dynamics of ideas that Create History, by Rajiv Narang and Devika Devaiah
Business Tips
How to Make Innovation Work
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