Why are some businesses more innovative than others?
How can we tap into, empower, and leverage the natural innovation within our business workplace that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organisations.
In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities. However, they also report struggling with how to engage their cultures to implement the changes necessary to maximise their innovative targets.
In fact, in the KPMG 2016 Global CEO survey, titled, “Now or Never” some of the key findings were:
• Fostering innovation is one of the top strategy priorities, placing among the top six in every survey,
• Most CEO’s are grappling with how to engage their cultures to implement change,
• A significant majority (seven out of ten) say it’s important to specifically include innovation in their business strategies,
• Eight out of ten are concerned that their existing products and services may not be relevant in three to five years,
• The majority of respondents say their organisations are struggling with the speed of technological innovation,
• 89% of respondents say their companies believe customer experience will be their primary basis for competition in 2016 versus 36% four years ago.
In the book, ‘Innovation by Design’, authors Thomas Lockwood and Edgar Papke share the results of their own study of some of the world's most innovative organisations, and they came to a conclusion: "Design thinking is a missing link through which organisations are increasing their capability to innovate and create meaningful customer experiences."
Authors Thomas Lockwood and Edgar Papke decided to find out what highly innovative companies that were significantly utilising design thinking were up to, and if what they were doing would provide valuable insight into how any organisation can use design thinking to produce change, drive new ideas, deliver meaningful solutions, and influence their culture to be more innovate.
The results of their own study of some of the world's most innovative organisations, include:
• The 10 attributes leaders can use to create and develop effective cultures of innovation,
• How to use design thinking as a powerful method to drive employee creativity and innovation,
• How to leverage the natural influence of the collective imagination to produce the "pull effect" of creativity and risk taking,
• How leaders can take the "Fifth Step of Design" and create their ideal culture.
Innovation by Design offers a powerful set of insights and practical solutions to the most important challenge for today's businesses - the need for relevant innovation.
Reference: Thomas Lockwood: Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions
