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Business schools are tapping into their "soft" side.

It's all part of a continuing push by business schools to teach "soft skills"—such as accepting feedback with grace and speaking respectfully to subordinates—that companies say are most important in molding future business leaders.

Although business schools have traditionally excelled at teaching "hard skills" like finance and accounting, those skills become less relevant as an employee ascends the corporate ladder and moves away from crunching numbers to overseeing employees, as companies like Google are discovering.

A recent study by DePaul University, USA researchers found that managing workers and decision-making—two subjects that require softer skill sets such as being sensitive when delivering feedback—were most important to acting managers. However, those subjects were covered in only 13% and 10% of required classes, respectively, in a study of 373 business schools, said DePaul professor Erich Dierdorff, one of the study's researchers.  "Business schools are falling short where it matters most," Mr. Dierdorff said.

Soft-skill classes aren't respected as much as "hard" courses, like finance, according to professors and students.  "[They're] very easy to parody," said Michael Morris, director of the Program on Social Intelligence at Columbia University, which started in 2006 and coordinates the business school's soft-skill classes.

One such class is a course on "personal leadership," in which students are tasked to set goals, spend time on introspection and even use meditation techniques to alleviate stress, he said.

Columbia University also requires students to take a class on determining their leadership style, teamwork and "self-awareness" during their first year.  They're also paired with executive coaches to assess their problem areas and how to improve them over the course of the next year.

Part of the restructuring at many top programs is in response to feedback from recruiters, who say that business school students have always been good at technical aspects of managerial jobs but unrefined in leadership areas.

Source: The Wall Street Journal, May 5, 2011

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