Becoming magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth.
There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success.
“Magnet: The Art of Attracting Business” by Joe Calloway is a look at how consistently successful businesses are able to attract a steady and ever increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The single most important factor in buying decisions: positive word-of-mouth and referrals from happy existing customers.
If word-of-mouth is so vital to the success of a business, why are so many dollars spent on marketing and advertising?
Spending money on advertising is much easier than doing what it takes to have people spreading the word about how great you are. With the advent of the Internet, businesses are learning that the influence of what you say about yourself in ads or even on social media simply pales in comparison to what customers say about you.
Today, when someone is thinking about making a buying decision, for example overnight accommodation with AirBnB, they usually go to the internet first, to see what others are saying about the product, service or company. We ask the Internet whether or not we should do business with you, and the internet tells us.
In the future, the power of customers to tell the world about their experiences with your business, good or bad, will only grow. This may well cause the most significant, fundamental shift in how we do business since the advent of the Internet.
Reference: Joe Calloway: Magnetic: The Art of Attracting Business
Below is an excerpt from a testimonial from one of our clients on how they benefited from our Executive Coaching program, (name and organisation withheld for privacy):
“Phil you have been a major influence in my life during a time that was very difficult when taking over as Regional Manager of a not for profit organisation in 2012. Not only did you help me sift through the pros and cons of being in this role but you helped me manoeuvre through many of the self-doubts I experienced in my transition from manager to leader.
You identified a weakness of mine on the first coaching day and advised me that it is futile to spend time trying to do everything perfectly. Another daily practice you recommended is to review everything daily and reflect over them and take corrective action. Together we have created many great successes and triumphs along the way. I have personally become more confident, independent in my decisions and stance as well as a bigger thinker in my scope of possibilities more than ever before in my business and personal life.”
Business Tips
The Magnetic Art of Attracting Business
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- Parent Category: Business Tips
- Category: Marketing
