The truth is, we all present every day when we’re attempting to influence, entertain, educate and hopefully create an unforgettable moment.
In ‘The Big Fish Experience - Create Memorable Presentations That Reel In Your Audience’, Kenny Nguyen and his team note that audiences are so numbed by bad presentations they’re surprised to see a good one!
The result? Audiences have become so numb from bad presenters, that they’re actually surprised to see a good one.
To 'sell' your idea, product or service, you must pass your audience's ACID test:
A. Gain favourable Attention
Great presenters who deliver amazing experiences account for just 1% of all presenters.
The remaining 99% have three major problems:
1. Many rely too much on their software rather than build trust with the audience.
2. They do not prepare adequately to meet the demands of the attention spans of today’s audiences.
3. Presenters do not take the time to understand what their audiences really want.
C. Inspire Confidence
The foundation of every presentation is its content. Your content is what your audience is going to latch on to and remember. It’s your big idea, your message, your approach.
I. Build Interest
What you say is important, but how you say it is more important. Once you understand how they like to hear information and what interests them, you can captivate them in a way that no one else can.
D. Allow Desire to surface.
When 'desire' surfaces, the people in the audience take the lead in the conversation while you provide the evidence necessary to justify the concept you are selling.
In a nutshell, if you prepare effectively, you will pass the ACID test with your audience, big or small and they will take on the idea, product or service that you are offering.
Reference: Kenny Nguyen: ‘The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience’
