There is a deeply rooted myth in Australian culture that shapes our behaviour in sport, business and life…a myth so strong that to question it might challenge our way of life.
The myth: Success in
We often believe that everyone succeeds or fails on the basis of individual efforts and abilities, but this just isn't so. Revering this go-it-alone mentality, or Aussie spirit actually holds us back from achieving the success we seek.
In business, we often hear that it's not what you know, but also who you know that can help you find success.
As the business world and the world-wide-web become increasingly intertwined, it's becoming apparent just how relevant that platitude is to the success of your career and/or business. Particularly when it comes to search engine marketing, as it is necessary to accumulate inbound links from other sites to your blog, website, LinkedIn and Facebook pages.
Of course, before anyone will want to look at your content, they have to find it, which is why you should also identify widely searched keywords related to you and your niche and then use these keywords in your site's content.
Simply put, 'Success is not only determined by what you know but also by whom you know.'
The real Success Formula is: Human Capital (what you know) X Social Capital (who you know and who knows you) X Reputation (who trusts you).
As this is the final Business tip for 2012, I would like to wish you and your family all the very best for the holiday season and wish you a happy, healthy and prosperous 2013.
Our office will close on Friday December 21, 2012 and re-open on January 21, 2013, with the Business tips resuming in February 2013. I hope you have enjoyed the weekly tip, found them useful with your own personal and professional development and that you will want to continue receiving the tips in 2013.
