Every business owner or executive who supervises others must be prepared to motivate, requiring you to create loyal customers and workers who link themselves to your higher cause, you know your vision.
External incentives or benefits are insufficient. True leaders create followers who are inspired—not simply swayed by marketing or hype. Their willingness to act is rooted in a deeply personal cause that is greater than themselves—even if it means making a personal sacrifice.
The leaders who helped create the iPhone, iPod and iPad don’t inspire employees with money, gym facilities or company picnics. They inspire their employees to care about why.
As for customers, never mistake repeat business for loyalty. Repeat business means people do business with you multiple times.
Loyalty means people are willing to turn down a better offer to continue doing business with you.
Studies have shown that more than 80 percent of Australian employees don’t believe they’re working in their dream jobs. What if leaders could change this?
People who love going to work are more creative and productive. They go home feeling satisfied and have happier families. They treat their colleagues and customers better.
Inspired people are the glue that holds strong companies together, while also increasing bottom lines.
Inspired employees care because you care.
You know you’ve succeeded when employees’ beliefs resonate with your own, when they demonstrate their loyalty and when they’re willing to turn down better offers or other options.
"Just a short note to tell you how we are travelling; We have had our busiest ever summer. This month we took over $100,000 plus accounts. The number sounds good, but more to the point our GP (Gross Profit) is up where it should be.Our accountant rang last week, (shriek), he has just completed last years tax for us. His words were along the line of ”of all the businesses he deals with, he has never seen a business turn around like ours”. Neridah and I attribute this to your time and persistence with us. Thank you." - Trevor and Neridah Cains, Murwillumbah Mowers & Chainsaws.
"Phil, I want to thank you and convey my gratitude for the excellent standard of professional development and service that you have afforded to my staff and me over the past 8 years. The professional Executive Coaching that you have provided to me has been instrumental in both my personal and professional development and I can say without hesitation that your contributions have greatly shaped and aided my achievements of the organisations that I have worked for. The introduction of the PINNACLE’s professional services has certainly provided a strong return on investment and this has led to a positive flow-on effect in relation to the quality of our services." - John Jensen, Executive General Manager, Community Services at House With No Steps
"Whether Phil is providing Executive Coaching to senior managers, facilitating team or leadership development, Phil demonstrates the highest standards of professionalism in his approach, delivery and follow through of the individual projects. Hs ability to deliver an individually tailored solution to any business challenge we presented him with has been an asset to our organisation. He was able to develop a unique understanding of the project brief and deliver a professional outcome that often exceeded our expectations. As a leader of an organisation employing approximately 400 staff and caring for over 700 clients I benefited greatly from his expert and professional guidance." - Anne Leeson, Regional Director, UnitingCare Ageing – North Coast Region
"Phil facilitated the design and development of our strategic business plan with our management team to take us out of the small business syndrome into a medium business mentality. With Phil facilitating the process it ensured a quality process as he kept our business planning team on track and provided clear direction. Phil provided a very much needed sounding board as his past experiences allowed him to look at the issues pragmatically, making our team look at real issues both from left of field and right in front of us, that are often too easily missed." - Matthew Denehy, Managing Director, Eagle Insurance Brokers
"Since I have been working with Phil, I have set actions with time frames in place for everything I do in my business...he holds me accountable for them, and I have learnt so much and grown so much as a result of this. I now feel in control of my business and feel confident I can succeed with growing my business and opening another store." - Sarah, Surf wear fashion retailer.
"Enlightening and Empowering. I have learnt that I know a very small portion of what I need to know and that this is the biggest threat to my financial security.... that business isn’t rocket science and the answers to any difficulties are readily available if you are wise enough to listen and brave enough to re-invent yourself, with the assistance of your coach. Thanks Phil." - Tania, Retail Music Store Owner
"Phil’s input and support as an external consultant with NORTEC since 2010, has ranged from extended individual executive coaching assignments; team based executive leadership development programs; panel involvement in recruitment and selection processes to broad based organisational development initiatives. The diversity of these assignments for NORTEC is testament to both his effectiveness and broad base of knowledge and experience he offers his clients. Phil’s structured and accountable approach, combined with his highly effective facilitation skills and contemporary management knowledge, ensures clarity in terms of respective accountabilities in the client : consultant relationship and realisation of tangible return-on-investment and value for his clients." - Paul Bennett, Chief Executive Officer, NORTEC Employment and Training Ltd.