When you work in the business, you focus on operations and tend to keep critical success factors and business development strategy in your head. When you work ‘on’ the business, you become more of a leader/manager and less of a doer of the work.
Working ‘on’ the business involves sharing your strategic thoughts and mental models with others (partners, employees, suppliers and customers). Working in the business, demands that you keep all the balls up in the air by yourself.
The process of sharing with others clarifies and enhances your original vision. Articulating and writing down your vision and personal guiding principles can generate some break throughs that may have a major impact on your future direction.
Whenever we can visualise the finished product, service or outcome ahead of time, we are halfway there already.
The ability to feel and experience the success before we reach it sets the project in subconscious motion.
Whether you are participating in a group or are talking one-on-one, it is all about helping others make better decisions.