In ‘Five Stars: The Communication Secrets to Get from Good to Great’, Carmine Gallo argues that mastering Aristotle's "ancient art of persuasion"- combining words and ideas to move people to action - is the competitive edge you need to stand out and get ahead in the age of artificial intelligence (AL).
According to a recent survey, 94 percent of hiring managers say an employee with stronger communication skills has a better chance of being promoted to leadership position than an employee with more years of experience but weaker verbal skills.
Communication is no longer a "soft skill"- it is the fundamental skill that will help individuals win dream jobs or business ideas, to sell products, build brands, and trigger movements, and it will grow more valuable - not less - as the nature of work changes.
In ‘Five Stars: The Communication Secrets to Get from Good to Great’, Gallo interviews scholars and scientists, CEOs and billionaires, Navy SEALs, NASA astronauts, and leaders at companies like Google, Nike, and Airbnb to show first-hand how they use words to captivate, convey, and get buy-in for their ideas.
Mastering the art of persuasion is more relevant today than any time in human history. No machine, software or robot can replicate ideas. And at a time when ideas matter more than ever, those who can persuade, inspire, and ignite the imagination of others will be irreplaceable.
Reference: Carmine Gallo: Five Stars: The Communication Secrets to Get from Good to Great
