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Organisational psychology has long concerned itself with how to design work so that people will enjoy it and want to keep doing it.

Traditionally, the thinking has been that employers should appeal to workers’ more obvious forms of self-interest: financial incentives, yes, but also work that is inherently interesting or, offers the possibility for career advancement. Grant’s research, which has generated broad interest in the study of relationships at work and will be published for the first time for a popular audience in his new book, “Give and Take,” starts with a premise that turns the thinking behind those theories on its head.

The greatest untapped source of motivation, he argues, is a sense of service to others; focusing on the contribution of our work to other peoples’ lives has the potential to make us more productive than thinking about helping ourselves.

“Give and Take” incorporates scores of studies and personal case histories that suggest the benefits of an attitude of extreme giving at work. Many of the examples — the selfless C.E.O.’s, the consultants who mentor ceaselessly — are inspiring and humbling, even if they are a bit intimidating in their natural expansiveness.

These generous professionals look at the world the way Grant does: an in-box filled with requests is not a task to be dispensed with perfunctorily (or worse, avoided); it’s an opportunity to help people, and therefore it’s an opportunity to feel good about yourself and your work. “I never get much done when I frame the 300 e-mails as ‘answering e-mails,’ ” Grant told me. “I have to look at it as, How is this task going to benefit the recipient?” Where other people see hassle, he sees bargains, a little work for a lot of gain, including his own.

The message sounds terrific: Feel good about your work, and get more of it done, and bask in the appreciation of all the people you help along the way.

Grant’s book, incorporating several decades of social-science research on reciprocity, divides the world into three categories:

1.    givers,

2.    matchers and

3.    takers.

Givers give without expectation of immediate gain; they never seem too busy to help, share credit actively and mentor generously. Matchers go through life with a master chit list in mind, giving when they can see how they will get something of equal value back and to people who they think can help them. And takers seek to come out ahead in every exchange; they manage up and are defensive about their turf.

Most people surveyed fall into the matcher category — but givers, Grant says, are over represented at both ends of the spectrum of success: they are the doormats who go nowhere or burn out, and they are the stars whose giving motivates them or distinguishes them as leaders.

Are you putting the law of reciprocity to work for you and your business?

Sources: The New York Times Magazine, March 31, 2013

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